Key word optimization, meta tags, and back links are all great methods for optimizing the amount of traffic that gets generated to your web site. However, many web sites have gone “search engine crazy” and have moved away from the real purpose in which they were created.
Sure, you want people to visit your site; without visitors what good would it be. On the other hand, what are all those people seeing when they get there? There’s no denying that hits are good, but catches are better. Web sites that not only draw traffic, but also leave a great first impression are a much better form of effective advertising.
A web site should be a useful tool for the viewer that is organized efficiently, informative, and impressive to look at. Web sites that have a home page with more words on it than the dictionary do not demand much visual attention. The goal of your site shouldn’t be to impress a lifeless search engine more than a potential customer.
Relying on search engines alone to promote your web site is a big mistake. Nobody has control over Google except Google, as well as the other search engines. Spending lots of money to boost search engine status isn’t always the best way to get the most results per marketing dollar, and you still could find yourself digging your way out of the “sandbox.”
Try actively promoting your site. Be sure to put your URL address as many places as possible as well as asking customers if they’ve seen your web site. Even if it is for just a simple critique, it will help get them more familiar with your online display.
Give people a reason to continually check out your site. Blogs, Current Events, Promotions, and Newsletters are a great way to keep customers coming back. Try not to always promote, but to give genuinely helpful information. Take more control over getting the right people to visit your site and give those search engines a rest.
